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Tuesday, 6 August 2013

Social Media Strategies No One Ever Thinks Of

Social media is one of the hottest trends on the Internet today. No matter who you are or what you do, chances are you use social media in some way. If you are involved in some type of online business, you definitely have to make use of social media. If you aren’t, then you are missing out on everything that social media has to offer.
That being said, there is a lot more to social media than just posting updates on Facebook or Twitter. Although these two are certainly tremendously useful platforms that can help your business in numerous ways, it shouldn’t end there. Here are a few tips on how to leverage the vast power of social media to benefit your online business.

Bring out the best in others — There is only so much mileage you can gain from giving properties to yourself. If you spend more time talking about other people rather than yourself, you have a much better chance of attracting the interest of a broader group of people. Never hesitate to showcase the best of other people. It’s good karma, and your readers will definitely appreciate you because of it.

Get ideas from the best of the best — Not all your posts have to come from you. Of course, you will still have to generate original content on your social media sites, but drawing from the thoughts and idea of recognized authority figures will help you come up with fresher and more engaging content.

Go beyond mobile — Don’t just focus on providing content for the mobile crowd. While more and more people are accessing the Internet from mobile devices these days, there are still a substantial number of people who use desktops and laptops. Make sure your content is accessible to people using non-mobile devices, and you will reach a wider audience.

Be yourself…no really — Everyone knows the importance of staying true to oneself on social media, but there are many who don’t actually take this to heart. Because of insecurity and other reasons, many people tend to “put on a mask” when dealing with social media. Be yourself and don’t try to be something you’re not. It’s much easier to remain consistent this way, and you will be rewarded by an army of loyal followers who will hang on your every word.

Paint a thousand words — The value of pictures on social media simply cannot be overestimated. People will be more likely to stop and check out your post if a picture first grabs their attention. Pictures also help break up a page and prevent your readers from falling prey to text fatigue.

Build it…then get ready for when they come — Many people think getting a social media site together is all the work that needs to be done. In many ways however, it is just the start. If you build it, they will come, and you have to be ready for when they do.

Media instead of surveys — For purpose of gauging your market performance, surveys can be very flattering. Unfortunately, the results of surveys aren’t always accurate. By focusing more of your attention into social media and when and how people are talking about you, you will have a much more accurate and broader picture of what areas you are strong in, and which ones you will need to bolster.

Find out where it hurts — Although getting negative feedback is never a good thing, you do have to find out where the backlash is coming from and what you can do about it. By doing so, you maybe able to address the root problem at the core and offer concrete solutions.

Spread the love — Many of the followers that you will attract have their own stories to share as well. By retweeting your visitors’ posts, you not only help pull in more visitors to your site, but it will give your existing audience the idea that you are totally behind every post and know how to show your appreciation when it is deserved.

Be a problem solver — People tend to gravitate toward those who can offer them useful solutions to their problems. The world has enough critics and haters; what we need is more people who can actually help. You don’t necessarily want to spend all of your time solving other people’s problems, but being there when you can and offering concrete solutions will help trigger a significant boost to your popularity.

Get in the trenches — Social media really is all about connecting with other people. Don’t just sit behind your desk and let it do all the work for you. By engaging your readers as often as possible in as many different ways as possible, you will help establish your image as an approachable human being with whom they can relate.

http://www.sitepronews.com/2013/04/19/social-media-strategies-no-one-ever-thinks-of/

Monday, 8 July 2013

Top 10 Social Media Marketing Tips for 2013

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Many social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.
In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.
Next to be launched was Facebook in 2004. Facebook was originally started for students but quickly spread, becoming much more. Twitter was born two years later in 2006. Pinterest, said to be the fastest growing site ever, was launched in 2010.
All of these sites, along with others, have become powerhouses in social media marketing. As each year passes the possibilities continue to grow and expand. There probably are not many businesses left that do not engage in social media marketing.
These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with the changes.
Below are the top 10 tips to help your social media marketing in 2013.

1. Make your posts more relevant — When people first started using the social sites they were posting things like “Going shopping today with the kids. Wish me luck!” The social sites have grown and changed. You need to start posting more relevant information. Make it about your readers and followers, not about you. Post solutions, inspiration and interesting facts that can be useful and helpful.

2. Utilize features and tools — Social sites are increasing the possibilities for your business with more tools and features than ever before. Take stock of all of these tools and learn to use them for the benefit of your followers and your business.

3. Visual marketing — Marketing is going visual and you need to do the same. Embed text and your business info in relevant graphics to post. Pinterest, using image sharing, has broken records with its growth. Pictures are also the mostly widely used and shared method of posting on Facebook. When people share your images you want them to see your website link or other relevant info.

4. Help Your Clients/Readers — No matter what business you are in, you cannot provide solutions to all your clients’ needs. Be willing to post links, information and resources of other businesses that can help your clients when you cannot.

5. Use Your Analytics — Review your analytics regularly to see what is working and what isn’t. Are people visiting one social site more than others? When are people visiting your pages? Find out everything you can from your results. You can learn a lot from your analytics but you must use them to reap the benefits.

6. Host events — Hold regular events such as giveaways, seminars, chats, networking parties, promotions, etc. Facebook has recently updated its event feature so it is easier and more efficient.

7. Connections not sales — Use your social media pages to connect with your potential customers not for sales. You want to use social media to share information, respond to questions and comments and to showcase what your business is about. You don’t want to continually bombard your social sites with sales pitches and ads. Help your followers find solutions, do not pitch to them.

8. Slideshare — Slideshare is predicted to be the fastest growing social site in 2013. Slideshare will allow you to share your presentations with millions. You can also share documents, PDFs and videos. The possibilities are endless with this site.

9. Google+ — Google+ will be more important to your business. By being on Google+, you will be able to take full advantage of Google’s many services and tools. It hasn’t the social power of some of the other sites, but it is a central part of Google and you should be a part of it.

10. Use fewer social sites — Concentrating your marketing efforts to a few of the better-producing sites is more effective than spreading yourself too thin over many of the social sites. The time it takes to successfully participate in social media is substantial, so you need to build a strong presence on the sites that deliver rather than trying to dominate them all.
Social media marketing is expected to reach new and unequaled heights in 2013. Don’t let your business be left behind. Become active with social media. Really get involved. Make new connections and post relevant visual items. Make it about your followers and clients, not about what cereal you had for breakfast.

http://www.sitepronews.com/2013/02/01/top-10-social-media-marketing-tips-for-2013/

Thursday, 6 June 2013

How to Build an Active List Using Social Media

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Social media and e-mail marketing are two powerful business tools and, if you bring them together, you could greatly improve your marketing response. It was once thought that social media might replace e-mail as a marketing medium, but people soon began to realize combining the two could bring greater results for their marketing efforts.
Social media marketing and e-mail marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers.
As we know, building relationships is the foundation of a successful business.
But how do we most effectively combine the two power tools to achieve the desired outcome?
Below are some tips and ideas on how to use social media to build a strong, active and profitable e-mail list.

1. Subscription Form — Be sure to add subscription forms when possible to your social pages. Make it as easy as possible for people to sign up.

2. Incentive for Subscribing — Always offer people an incentive for subscribing to your mailing list. A free report, free eBook or gift of some sort will help guide and encourage people to sign up for your newsletter.

3. Interact with Your Social Contacts — Always respond promptly to comments, questions and likes. Ask for people’s opinions and ideas. Making people feel important and appreciated will go a long way.

4. Post Teasers — Post little teasers for upcoming issues such as “Coming tomorrow,” or “Releasing soon.” Snippets like this will heighten anticipation and generate more interest in your newsletter.

5. Sample Issues — Let your followers know they can read a sample issue. Post and tweet links to one of your best issues. Do this on a regular basis, not just once.

6. Has Been Sent Notification — Let your followers know when your newsletter has been sent. Announce this to your network as well.

7. Social Link Access — To establish the connection between e-mail and social media be sure to publish your social links in your newsletter. You want to connect your e-mail with your social pages as much as possible.

8. Host Events — Host regular events on your Facebook page and other social sites to increase awareness and interest for your newsletter. Offer exclusive gifts and incentives for people attending your event to subscribe to your newsletter.

9. Games and Prizes — Run a weekly contest or game in your newsletter and offer a prize. Keep your followers and fans posted on this game as well to get their attention focused on your newsletter.

10. Read More Link — Post helpful content on your social pages and add a quick subscribe link with a “Read more helpful information here.” Let your network know your newsletter contains useful information and resources.

Developing a deep connection with your social sites and mailing list can have a substantial effect on your business success. Use the ideas above but also try to expand on them to come up with more fun and creative ways to get your social network interested in and signed up for your e-mail list.
Always be raising awareness of your mailing list and what you have to offer. You cannot assume people from your social sites will go visit your business site so bring the best of your business to them!

http://www.sitepronews.com/2013/02/19/how-to-build-an-active-list-using-social-media/

Tuesday, 4 June 2013

6 Must Read Internet Marketing Articles

I wanted to share 6 resources including articles that I have found personally useful to my success making money online. I hope you will take the time to review these and share your favorite marketing articles below in the comment section.
#1) Google’s Own Search Engine Optimization Starter Guide
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As you know search engine optimization can be an important way to get free website visitors. The problem is that it can be hit or miss, and a difficult thing to completely understand. Even though you can’t rely completley on SEO as your only traffic source I still advise you to at least make sure you have the basics implemented on your site.
Google has actually created their own Search Engine Optimization Starter Guide as a PDF that you can download and read at your convenience.
Click Here for Google’s SEO Starter Guide PDF
To further enhance the SEO you do moving forward make sure you are using social sharing buttons on your site. These are links that visitors can click on to share the content on your site to Facebook, TWitter, Google+, LinkedIn, etc.
If you are using WordPress you can use the Digg Digg plugin or for your static HTML or PHP sites you can use the sharing options available at www.AddThis.com. They also have a WordPress plgin you can use.
addthis-socialsharingThe key to good SEO is having good content that is good for your users, and that will lead to shares and potential backlinks for your content.


#2) Get The Inside Scoop On Joint Ventures
ericstipsArguably the fastest and most targeted source of website traffic will come from joint venture partners. These are people in your niche market that have email lists that can promote for you. Eric Holmlund of Eric’s Tips lays out in detail the process he goes through to get joint venture partners.
Eric knows his stuff about this topic and he has made millions in the process because of joint venture partners. He is one of the most qualified people in the industry to talk about this topic. I am also proud to say Eric is a good friend and business partner with myself and Jeff Wellman in the Real Coaching Club.
If there is any lesson you take to heart it is this one on joint ventures.
Click Here For Eric’s Joint Venture Lesson

#3) Make Your website Work Across Multiple Devices
google-think
Learn how to build a website that works on all devices from smartphones, to laptops, to tablets, TVs, and more. With changing technologies more and more people are accessing the web away from their desktop computers or laptops for that matter.
It is more important than ever before to ensure you have a site that works across all platforms. This article will help you learn the basics of multi-device websites, teach you how to test your current website, and further assist with the building of a multi-device website.
This is a collection of articles from Google’s new Think Insights. You can get full articles and case studies here to ensure you are on top of the trends with mobile site optimization, and how this plays into your marketing efforts.

#4) How To Make $1,000,000 Per Month With Digital Products

This is by far the best interview I have ever read on the topic of making money with digital products. Even though this interview was done about 2 years ago it is still extremely relevant today, and this is some awesome evergreen content on the topic of information marketing. Mike Greary who is famous for his course on Clickbank called ebook_cover_medium“The Truth About Abs” reveals deep insights into how he has taken this one digital product and transformed it into an enterprise that is generating over $1,000,000 in sales each and every month!
You also can’t go wrong with the interviewer which is Tim Ferriss.


Click Here To Read The Interview With Mike Greary

#5) 10 Lessons From A 100K Pageview Post

This article gives you a behind the scenes look at how the author had a single blog post get over 100,000 views! You can glean a lot of insight into how to create content for your blog so you increase the shares, traffic, and exposure for your website online.
Creating content like he lays out is exactly what the search engines are looking for. Use his insights as a guide for your next blog post, and you should see some great results!
Click Here To Read This Article

#6) What To Expect In SEO The Coming Months

Anyone remotely interested in getting free, targeted traffic from Google or other search engines through search engine optimization should watch this recent video from Matt Cutts who works at Google.

He provides some of the top information out there, and gives you insights that only a Google employee can. You can click here to go to his blog post.

http://www.paulcounts.com/6-must-read-marketing-articles

Thursday, 30 May 2013

It’s Time to Jump On the Pinterest Bandwagon

Social media marketing. It’s the marketing of the future. It’s the true sign of human interaction that Google and Bing are missing in their rankings. It’s going to prevail beyond the downfall of SEO.
Like me, you may be critical of these assertions. You may hesitate to drop your traditional optimization strategies for social signals, and that’s just fine. But there’s no denying that Pinterest has been the poster child of social success in the past few years, and there’s no better time than right now to make it a part of your marketing strategy.

You heard a lot about the crazy exponential growth of Pinterest back toward the end of 2011. But what you may not know is that even though it hasn’t been so dramatic, Pinterest is still growing, largely due to their increasing presence on the mobile Web during the second half of last year. People just love to pin it.

Even more interesting is the unique demographic split. Unlike other social networks, such as Tumblr and Instagram, which are primarily made up of a 30-and-under audience, Pinterest is split almost perfectly between the age ranges of 18-29, 30-49, and 50-64, with an audience just above or below 15 percent of the Internet-using population of each. This has led to great results for big department stores or retailers like Starbucks, who are able to “sell without selling” (by reinforcing their brand, and keeping their products at the front of their customers’ minds). And it can lead to great results for your business, too.

Time to Get Started!
If you don’t have a Pinterest account yet, it’s time to make one. You can’t change your username once you’ve signed up, so use your business name or the username you’ve used across other social sites. Setting up your profile is easy, but if you need a refresher, read these Pinterest for business tips.
One of the most important parts of configuring your account is verifying your website. Doing so will give you access to Pinterest’s Web Analytics, powerful free tools for tracking the success of your pins.

When it comes to pinning, you might need to take one of two slightly different approaches, depending on if you already have great product photos on your business site. Read on for the two options:

If You Have Great Product Photos
If you have an eCommerce store with beautiful shots of your products, you’ve already won half the battle. (You’ve really got it made if you sell jewelry, dresses, crafts, wedding garb or accessories, quirky gift objects, or anything related to cooking/baking.) Retailers naturally fit into Pinterest’s image bookmarking model.
Who is your ideal customer? You might have one perfect type of customer, but most likely, you have several. Don’t just think in terms of hard and fast demographics, but instead in terms of personality types. Though Pinterest is still composed of primarily women, communities already exist around a number of hobbies, interests, and personality traits. Are your target customers eco-conscious consumers and animal activists? Are they planning their wedding or homeschooling a child or planting a garden? Are they doing DIY renovations to their home? Do they love to cook? There are a number of target demographics that have huge influence on Pinterest. Find the ones that suit your business and latch on.
If you’ve got great product photos on your site, be sure to add “Pin It” buttons to your eCommerce pages; that way, your visitors can more easily share your content themselves. When doing your own pinning, be sure to strike a balance between repinning others’ images and pinning your own. Obviously this doesn’t mean that you should repin your competitors’ products, but try to find compelling imagery to accompany your own images.

If You’re Lacking Compelling Photos, Don’t Lose Hope
If your business is not hinged on your beautiful product photography, don’t lose hope. Think about your ideal customer, and what they are most likely pinning. You can probably find one or two areas that overlap with your business or service.
You might need to get a little creative about what you pin, but there is still room for your business to contribute original content to Pinterest. Use a free image editing tool like Pinstamatic or Pixlr to create tutorials, industry memes, or quotes/sayings that would appeal to your audience. If you are a little more ambitious, do some research and hire a designer to create an infographic for your blog; infographics do well on Pinterest, and you might even get some links from other sites. You can also pin videos; if you’ve got an industry expert at your disposal, put him on camera and share the knowledge!
Pinterest is a small network compared to Twitter and Facebook, but it is still growing much more quickly than most other networks. Your business has the opportunity to make a big splash there. What other ways are you using Pinterest to promote your business? Share in the comments!


http://www.sitepronews.com/2013/05/06/its-time-to-jump-on-the-pinterest-bandwagon/

Friday, 24 May 2013

10 Proven Ways to Go Viral

Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90′s. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it onto another person. The better the message, the more it spreads. And the term viral marketing is born! There are many methods and techniques for spreading your viral marketing message. The explosion of social media marketing has brought viral marketing to new heights. But along with social media there are also more traditional ways to spread your marketing virus. Below are ten totally doable ways to launch and propel your viral marketing campaign.

1. Free eBook – eBooks have been a very popular and effective means of viral marketing for quite some time. Compile a free PDF eBook using articles you have written, useful information, resources, etc., and start spreading that virus. Offer the eBook to your visitors for free. Write a message inside encouraging them to give the eBook to their visitors and so on and so on. Submit the eBook to free eBook sites and directories. Add a link to the eBook in your email sigtag. The better the content of the eBook the more the “virus” will spread. If you feel that you cannot write your own eBook, there are a lot of PLR and rebrandable eBooks you could use to achieve the same results.
 
2. Newsletters - If you publish a newsletter, you can use that to increase your viral marketing. Make it easy for people to share it with others. Encourage your subscribers to forward a copy to their friends so they can subscribe. Offer a free gift to the subscribers who can get the most people to subscribe.

3. Articles – Writing and submitting articles can be one of the most powerful viral marketing techniques. This will be most likely happen only if your article is well-written and contains helpful, useful information. Do not try to pass off a long sales pitch as an article. Submit your article to quality sites that allow visitors to reprint the article with your resource box. Add a Send to a Friend link in your resource box. When possible, thank the person for reprinting your article and let them know of any other articles you might have. Compile a list of newsletter publishers who accept article submissions. There are countless ways to spread your quality articles and infect many people.

4. Social Media – Social media has the capabilities of expanding your viral marketing to new heights. Try to regularly participate in at least the top three social sites which are Facebook, Twitter and LinkedIn. A newcomer that is rising in popularity very fast is Pinterest so I would recommend starting with that one as well. When used effectively, these social media sites allow you to spread your virus in ways that were not before possible.

5. Blogging – Blogging is a form of social media marketing and can do wonders for your viral marketing. A quality blog will pull in many readers on a regular basis. Make it easy for your readers to interact with comments and opinions. Update your content consistently and always respond to reader comments for more success.

6. Tell-A-Friend - A free tell-a-friend script is a handy thing to have on your site or blog. It allows people to send your webpage to anyone they think would be interested thus launching your viral marketing. The easier it is for people to share your message the more your virus will spread.

7. Social Media Share Buttons – These highly effective buttons allow your visitors to easily share your blog, site or information with all their social media followers and friends. You can find many options for free that have these buttons for many of the social media sites. The first site to come up for some of these options is ShareThis.

8. Videos – Over two million people watch YouTube videos each day so getting your marketing video visible to this massive audience will pump up your viral marketing. You can also post video clips on your site with a well-spoken marketing message or demonstration. Make it easy for people to pass on your video to their friends and followers.

9. Word-of-Mouth – Word of mouth is one of the oldest forms of viral marketing. It was around long before the internet was ever dreamed of. It is also one of the most effective because people are passing on your message to people they know and their opinion is probably taken with more approval and consideration. It can also be more difficult because it requires people to take a more involved action than clicking a button. Make your customers feel happy and satisfied and they will spread the word (or virus).

10. Email - Email is one of the more traditional online viral marketing methods. How many times have you received emails that have been forwarded to you by people you don’t even know? That is the power of viral. Don’t be afraid to ask people to forward your emails to everyone they know. Sending out emails of value, quality and usefulness just might cause a widespread infection! The power of viral marketing is unlimited but your marketing “virus” needs to be unique, useful, entertaining and powerful. People will not spread something that is not worth spreading. Study marketing tactics of other companies but try to develop your own unique idea or twist of an old idea, that no one else has used before. Develop a new virus for which there is no cure!

http://www.sitepronews.com/2012/08/26/10-proven-ways-to-go-viral/