- Post Content that Interests Your Customers
Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesn’t relate to Red Bull directly.
- Post a Variety of Content
- Blog Posts – what’s new and happening at your business? Did Spot the puppy turn 1 this week?
- Photos – in addition to photos of your store, take snap shots of workers and customers. Upload pics from events you’ve attended or hosted, like your canine Best in Show event.
- Press Releases – let customers know about the updates and improvements you’ve made
- Videos – do I need to even tell you how many adorable kitten videos are on the web?
- End Every Post With a Question
Pairing your posts with questions is a great way to accomplish this. You’ll get more engagement and better response if you post a link with a question or call to action, rather than just posting a link solo. Invite conversation whenever possible, with each post you do.
Ben & Jerry know how to get their customers chatting.
To go along with our pet grooming example, you might post a link to an article with “Five Tips for Cutting Your Dog’s Nails at Home” (trust me, this is not easy). Include a question with the link, such as “Do you have any special tricks for keeping your dog relaxed?”
- Don’t Post Too Frequently
Plastering a fan’s news feed won’t make them like you any more. Make each post count!
- Allow Fans to Write on Your Wall
- Don’t Share Twitter Posts on Your Facebook Page
- Use Contests, But Use Them in Moderation
Pumpkin coffee and apple cider are awesome reminders of fall because you can’t get them just any day of the year. Similarly, you shouldn’t be hosting contests so often that they lose their edge.
- Get Creative With the Contests
Boo the adorable dog would win any contest. Because he is just too adorable.
If you run a photo contest, tag your customers so that the post appears on their wall too. That way you’re furthering your sphere of influence by reaching out to friends of your fans.
- Try Selecting a Monthly Topic
Having a different topic you address each month demonstrates that you have a continuous online presence, making you appear much more interesting (even if deep down you are incredibly dull). Which brings us to our final tip…
- Be Interesting!
Nobody, and I mean nobody, wants to look at a boring Facebook page. There are some environments where an air of professionalism is necessary, but that attitude will only come off as dull on Facebook.
Hopefully these tips got you thinking about ways to generate interesting and engaging content with your Facebook fans! Spread the love.
What are your tips and tricks for creating great content on Facebook?